Donating eggs and sperm should become as common as giving blood, the fertility watchdog claimed as it proposed new "centres of excellence" where donors will be made to feel more welcome.
Lisa Jardine, chair of the Human Fertilisation and Embryology Authority (HFEA), said clinics should improve their "customer service" amid fears male donors are being made to feel neglected or unimportant.
Large numbers of men express an interest in making donations to IVF clinics only to find their phone calls are not returned, their names are spelt wrong on forms or they are made to feel unwelcome in waiting rooms, she said.
One solution being considered by the HFEA is to set up "centres of excellence" where sperm and eggs are collected rather than asking donors to attend clinics where the recipients are viewed by staff as the main priority.
Launching a new drive to raise the public awareness of donation, Ms Jardine said she wanted egg donation to become "as obvious as blood donation".
http://www.telegraph.co.uk
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